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While growth has slowed down in recent years the number of British people taking short holidays abroad is forecast to increase by 5% in 1991, while the overall holiday market remains depressed. The short break holiday market remains a small one, but one which is likely to grow very considerably over the next few years, encouraged by increasing symbolic and practical integration with Europe and the development of major leisure attractions designed to draw visitors across national boundaries. Short break holidays abroad have been one of the most successful sectors of the holiday market since the mid-1980s. It is also expected to experience further growth in the next 18 months.
This has made the prospect of summer holidays abroad a remote possibility for many families this year, as the expense proves to be too much in the present economic climate. However, holidays are an important part of family life and many are now looking to the often under-explored UK locations to spend quality time with their friends and relatives.
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A modicum of economic stability and some degree of financial independence in a greater proportion of people have also contributed to this growing popularity of singles holidays abroad. People are now more able to take a Singles Cruise or a singles holidays to Turkey. A binary choice model explaining the distribution of holidays abroad undertaken by UK residents is constructed and estimated. The foreign holiday demand function is generated from a comparison of holiday costs and benefits, and stochastic behaviour is permitted.
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